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1967 American Motors
Roy D. Chapin takes over as CEO of American Motors on January 9, 1967. Roy D. Chapin, Jr., (right) CEO of American Motors Corporation, and Leslie K. Gulton (left), President of Gulton Industries are photographed after announcing a joint venture of the two firms to develop an electric automobile. The Amitron, a three-passenger American Motors prototype, is in the background.
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Jack Benny, Frank Nelson, and The Now Cars
The Now Cars, is the new advertising campaign for American Motors. Jack Benny and Frank Nelson, who played Ralph Ramsey on I Love Lucy in the 1950's, are the stars with the 1967 AMC line-up in this TV commercial that aired during the Jack Benny show.
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The Now Cars
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1967 Ambassador DPL
Ambassador DPL is the top of the line car for 1967. The DPL now comes in a convertible.
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1967 Ambassador DPL Commercial
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1967 Ambassador
Ambassador 990 is a step down from the DPL for 1967.
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1967 Ambassador "Red Carpet" Commercial
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Jim Nabors - The Now Cars
The Ambassador has a reputation for poor quality and had enough bad publicity to effect sales. In an effort to bolster public confidence, the best warranty in the industry is introduced.
Jim Nabors talks about the new 1967 AMC line and the new 5/50,000 warranty, in this TV commercial.
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1967 American Motors Ambassador, Marlin Owners Manual
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1967 Marlin
Marlin is larger this year, instead of sharing the Classic chassis, iMarlin now shares the chassis with the Ambassador. 1967 will be the last year for Marlin, with sales dropping to 2,545 units.
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1967 AMC Rebel SST
New on the scene for 1967, is the Rebel, replacing the Classic. Top of the line for the Rebel line is the SST, with the convertible priced at $2,872.
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1967 Rebel SST Commercial
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1967 AMC Rebel
Production of Rebel models for 1967 was 100,627, down 25,379 units from the Classic model it replaced.
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1967 AMC Rebel Station Wagons
The Rebel wagon could be ordered with a swing-out, or drop-down tailgate.
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1967 "Noah" Commercial
This Station Wagon commercial uses the character of Noah to get the message of roominess inside the AMC wagons across.
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1967 Regional Station Wagons
1967 Rebel station wagons were available in limited production for three regional markets in 23 areas. These special wagons had unique side panel trim, and interior schemes, along with unique emblems. This is not the first time American Motors marketed special designer cars in specific markets, it was done for the Metropolitan years earlier.
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1967 Rebel Westerner Station Wagon
The Westerner is Frost white with simulated natural tan leather grain side panel trim. 500 Rebel Westerner station wagons were built and available in the Dallas-Fort Worth, Denver, San Antonio, Houston, Chicago, Milwaukee and Detroit area markets.
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1967 Rebel Mariner Station Wagon
The Mariner is Barbados blue with simulated bleached teakwood planking side panel trim. 600 Rebel Mariner station wagons were built and available in the Los Angeles, Portland, Eugene, San Francisco, Seattle, Miami and Tampa-St. Petersburg area markets.
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1967 Rebel Briarcliff Station Wagon
The Briarcliff is Matador red with simulated black camera grain side panel trim. 400 Rebel Briarcliff station wagons were built and available in the Baltimore, Philadelphia, Pittsburgh, Providence, Hartford, Cincinnati, Cleveland, Albany and Memphis area markets.
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1967 American
Weeks after Roy Chapin took the helm, all American models were reduced in price to compete with low priced imports.
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1967 American 440 Station Wagon
The American 440 Station Wagon was the most expensive Rambler American model at $2,533.
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1967 AMC Rambler Rouge
The Rouge retained the Rambler name, and added a convertible for 1967.
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1967 AMC Commercial With AMX Teaser
The driver of the American Motors truck is Sid Melton. You may recognize Sid from Green Acres and other TV shows in the 1960's. In this 1967 TV commercial Sid introduces the new AMC Javelin, riding in front on the top rack. See more about the Javelin and AMX line, in the Javelin Timeline.
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1967 AMC Amitron Electric Concept
A joint project with Gulton Industries, this electric car American Motors effort to develop an electric run-about car. The Amitron was featured in Motor Trend magazine in April of 1968, and you can find that issue here on AutomotiveTimelines.
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Motor Trend Magazine April, 1968
This issue of Motor Trend has an article on the AMC Amitron concept car.
Motor Trend April 1968
- Electric Cars
- Low Volume Cars
- Chevy II, Nova SS, Dodge Dart GTS, Falcon Futura, Rambler American Rogue Test
- 1968 Triumph 250
- 1968 Opel Rallye Kadette 1900
- Datsun PL 510
- Designs for tomorrow (1972)
- Supercar Second Generation
- Motor Trend 500
- Ride with Dan Gurney
- The S Invicta
- All The Vintage Ads And Much More...