1966 American Motors

Three new models are added for 1966, Ambassador ads a DPL model, Classic ads the Rebel, and American gets the Rogue. American Motors produced 279,225 cars for the year, and reported a loss of over 12 million dollars ($12,648,170) while dropping to 9th place in sales for the year.

1966 Ambassador 990 Convertible

Ambassador gets minor changes and loses the Rambler name for 1966. The AMC Ambassador 990 convertible is the most expensive at $2,968.

1966 AMC Ambassador

1966 AMC Ambassador Station Wagon

The Ambassador station wagon was advertised as a luxury wagon that Cadillac, Lincoln, and Imperial don't build. All American Motors cars for 1966 came standard with Padded instrument panel and visors, back-up lights, and windshield washers for safety, as well as the seatbelts all manufacturers were mandated to have.

1966 AMC Ambassador DPL

The Ambassador DPL Hardtop was the all new model for the Ambassador series. Only available as a two-door hardtop, DPL came standard with reclining bucket seats, fold down center armrest, and deep pile carpeting.

1966 AMC Ambassador DPL Ad

1966 Rambler American

The American was now 3 inches longer in front of the windshield, but the overall length of 181 inches was still the shortest car built in America for 1966.

1966 Commemorative Run

On October 27, 1901, Roy Chapin started a historic 860 mile drive, from Detroit to the New York Auto Show, in a 1901 Oldsmobile. Chapin started Hudson Motor Company in 1909, which became part of American Motors in 1954. His son, Roy D. Chapin Jr., executive vice-president of American Motors, is seen standing here for a publicity photo, while American Motors engineer Les Viland departs to duplicate the run some 65 years later.

1966 Rambler Rogue

The Rogue was new to the American series for 1966. The Rogue featured a unique two-tone paint scheme with the roof and rear deck painted the same color. A 128 hp 199 cid six was standard, with two optional engines, a 232 cid with 145 hp, or a 290 cid with two-barrel and 200 hp, or with four-barrel at 225 hp V-8.

1966 AMC Marlin

AMC badges replaced the Rambler badge on Marlin this year. 4,547 Marlins were produced for the 1966 model year, down from 10,327 produced in 1965.

American Motors Project IV

In June of 1966, American Motors unveiled Project IV, four idea cars that went on tour to test reaction to sporty new designs.

Project IV AMX

The first AMX prototype, though it was part of Project IV, got it's first showing in January 1966 at the national SAE convention. The AMX design experiment had a rumble seat with a top hinged rear window.

Project IV Cavalier

The Project IV Cavalier had an overall length of 175 inches. An experiment in interchangeable parts, front fenders were identical to opposite rear quarter panels. The hood and the deck lid were also identical for interchangeability as were front and rear bumpers.

Project IV Vixen

The Project IV Vixen used a landau roof with canted vents on the side. The vents were angled at 45 degrees to allow driver visibility.

Project IV AMXII

The Project IV AMXII was a modified version of the original AMX. AMXII had safety tail lights with green, amber, and red lenses, to give cars behind advanced indications of the drivers intent.

1966 AMC Project IV Concept Car Mailer Brochure

This mailer invitation was sent out to a selection of people to visit a special display of the concept ideas from American Motors. This original mailer/Brochure unfolds in one piece in the verticl direction. For our presentation, it has been compilled into a brochure, left to right. All content is shown.