After a record breaking loss in 1967, American Motors had a turn around in 1968 with an 11.8 million dollar profit and domestic sales topping at 268,428. In July, AMC sells the Kelvinator division to White Consolidated Industries.
Rebel drops the Rambler badge for 1968, and the convertible is available in a lower priced 550 series, or this luxurious SST model. All American Motors cars except Rambler American, now have new flush rectangle outside door handles, and pre-set door locking system.
This Rebel commercial stars Abe Vigoda
Ambassador now comes in three trim levels. The Ambassador, starting at $2820, The Ambassador DPL starting at $2920, and the Ambassador SST starting at $3151 for the sedan models. Station wagons are only available in the DPL series. Total production of all 1968 Ambassador series was 54,651.
1968 Rambler American Owners Manual
Sweeping C pillars, flush door handles, and smoothly integrated bumpers were styling highlights in 1968. You can see them featured in this commercial by a young Richard Dryfuss. Vic Tayback yells at him at the end of the commercial.
"We Do Now" is the 1968 AMC Javelin commercial that places the Javelin in the sports car segment with GM, Ford, and Chrysler Corporation. Another creative and fun AMC commercial to watch.
To read the Road Test for the 1968 AMC Javelin, browse Motor Trend magazine from January of 1968.