• 1971 AMC TV Commercial

    This is one of the "What Would You Do?" campaign ads for television from AMC. Some people may wonder why the cars are being pushed in for the public to see. Prototype cars of the future would always have full scale models built that would be pushed into the display areas for auto shows. The message AMC wanted to convey was that the new AMC models were the latest concept in vehicles for the 70's.

  • 1971 Ambassador

    Ambassador gets a new face for 1971. Once again, AMC has an industry first with A/C. Ambassador now comes standard with air conditioning.

    1971 AMC Ambassador
  • 1971 Matador

    After all the bad reviews and publicity, the Rebel name is retired and replaced with Matador.

    1971 AMC Matador
  • 1971 Matador Press Release

    This is a Matador press release from Belgium.

    1971 AMC Matador press release Belgium
  • 1971 AMC Matador TV Commercial
  • 1971 Hornet Sportabout Wagon

    Hornet is now available in a Sportabout station wagon equipped with a hatch-type tailgate.

    1971 AMC Sportabout

    Here is AMC Chairman Roy Chapin's wife and family photographed with a new Sportabout wagon.

    1971 AMC Sportabout with Chapin Family
  • 1971 Hornet Sportabout Wagon

    Hornet Sportabout station wagon equipped with a sunroof.

    1971 AMC Sportabout

    Sportabout Belgium Press Release

    1971 AMC Sportabout
  • 1971 Hornet SST Sedan
    1971 Hornet SST Sedan
  • 1971 Hornet Press Release

    Press release photo from Belgium.

    1971 AMC Hornet press release Belgium
  • 1971 Hornet SC/360

    Hornet SC/360 offers a performance package with a 360-cid V-8, producing 245 horsepower with the standard two-barrel, and 285 horsepower equipped with a four-barrel. An optional four-speed gearbox with Hurst linkage was offered, and all models would burn regular gasoline. The Hornet SC/360 was only available in a two-door sedan with wide tape striping, Styled steel wheels with beauty rings. Only 784 Hornet SC/360's were built.

    1971 AMC Hornet SC/360
  • 1971 Gremlin

    1971 AMC Gremlin

    1971 Gremlin
  • 1971 Gremlin X

    A sporty new Gremlin "X" package is added for 1971.

    1971 AMC Gremlin X

    1971 AMC Gremlin

  • 1971 Gremlin press release photo from Belgium. To read the text, click the photo to bring it up in the viewer, then enlarge it with the icon in the top right corner.

    1971 AMC Gremlin Belgium
  • 1971 Javelin

    For more on the Javelin visit our Javelin timeline pages.

    1971 AMC Javelin
  • 1971 AMC Javelin TV Commercial
  • 1971 Jeeps

    You can find more Jeeps in the Jeep timeline.

    1971 Jeeps
  • 1971 Javelin AMX Factory Photo
    1971 Javelin AMX Factory Photo
  • 1971 Javelin Factory Photo
    1971 Javelin Factory Photo
  • 1971 Javelin SST Europe Press Release Photo
    1971 Javelin SST Europe Press Release Photo