American Motors introduced the Javelin in 1968 to help combat a four year straight sales slump. Base and SST trim levels were offered, with Javelin sales reaching 56,462 copies for the first year.
Sweeping C pillars, flush door handles, and smoothly integrated bumpers were styling highlights in 1968. You can see them featured in this commercial by a young Richard Dryfuss. Vic Tayback yells at him at the end of the commercial.
"We Do Now" is the 1968 AMC Javelin commercial that places the Javelin in the sports car segment with GM, Ford, and Chrysler Corporation. Another creative and fun AMC commercial to watch.
To read the Road Test for the 1968 AMC Javelin, browse Motor Trend magazine from January of 1968.
This factory photo was used on the cover of the March 1968 Motor Trend magazine. Members can read that issue of Motor Trend here on AutomotiveTimelines.com.