This factory photograph shows the 1938 Chevrolet Model HA Master Deluxe Sedan. This model sold for $796.00 and only 236 were produced for 1938. Upgrades over the Master sedan include dual tail lights, and a wood grain dash as opposed to painted.
1938 Chevrolet Factory Photo
Photos taken for print advertising clearly protrayed Chevrolet as the ideal family car.
1938 Chevrolet Cartoon "Peg-Leg Pedro"
This cartoon "Peg-Leg Pedro", was shown in theaters across the United State in 1938. The animations include the characters driving the 1938 Chevrolet.
1938 Chevrolet Leader News
Chevrolet Leader News was a theatrical newsreel style film, entertaining audiences and promoting the new Chevrolet.
This is the 1938 Vol 4 Number 1 reel of Chevrolet Leader News. Stories include Water Babes Slam Slippers, Strike Permanent Waves; Death Valley Record Set, Trona Flyer Battles Heat; Shoot Engineer on Sight, Addicts Seek Dizzy Angles; Guns Bark as Paint Flies, Put Driver on Two Spots; Soft Life for One Buck, Pete Adopts New Quarters.
1938 Chevrolet Leader News
This is the 1938 Vol 4 Number 2 reel of Chevrolet Leader News. Stories include photographing human and automobile models; automobile brake tests on a steep San Francisco street; diamond-tipped machine tools; the Ohio River floods of 1937; and an animal circus featuring performing rats.
1938 Chevrolet Leader News
This is the 1938 Vol 4 Number 3 reel of Chevrolet Leader News. Stories include A parade about road safety; farmer trades buggy for car; looking for oil; cow smokes a pipe; girls practice archery on the beach.
GM Folks Magazine May 1938
This is the very first issue of GM Folks magazine. This went to employees in all divisions of General Motors, with articles about the vehicles, and people of General Motors.
You will find many other issues of GM Folks in our Magazine Library.
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All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the AutomotiveTimeliens store for car and truck literature you can purchase.