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1958 Edsel
Edsel was a division created by Ford to fit into the medium priced car market. General Motors had Buick, Pontiac, and Oldsmobile for buyers to move up to from Chevrolet, retaining 87% of the customers that moved into the hot medium priced car segment. Ford only had the Mercury in the medium priced car segment, and only 26% of Ford owners interested in moving up to a higher priced car, moved into a Mercury, while most of the other buyers migrated to GM cars. This was an important task for Ford to complete. The projection was that Edsel would help Ford boost company loyalty from 59% retention, up to 74%.
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1958 Edsel Launch "The Case for Edsel".
This film explains the strategy for the introduction of Ford's new Edsel division.
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1958 Edsel Launch Training "The Edsel Story".
This training film for management on the introduction of Ford's new Edsel division, runs just over 29 minutes. A great explanation of why the Edsel was introduced, and an introduction of the new vehicle and features.
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1958 Edsel Pacer Hardtop
1958 Edsel Corsair
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1958 Edsel "The Stork".
This early animated TV commercial announces the new Edsel division at Ford.
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1958 Edsel at Detroit Auto Show
These photos are of the 1958 Edsel being shown off at the Detroit Auto Show, January 18 - 26, 1958.
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1958 Edsel at Detroit Auto Show
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1958 Edsel at Detroit Auto Show
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1958 Edsel at Detroit Auto Show
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1958 Edsel at Detroit Auto Show
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1958 Edsel Owners Manual
1958 Edsel Owners Manual
All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the AutomotiveTimeliens store for car and truck literature you can purchase.
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1958 Edsel 4pg Brochure
1958 Edsel 4pg Brochure
All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the Automotivetimelines Outlet Store for original car and truck literature you can purchase.
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1958 Edsel 12 Page Brochure
1958 Edsel 12 Page Brochure
All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the Automotivetimelines Outlet Store for original car and truck literature you can purchase.
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1958 Edsel 32 Page Brochure
1958 Edsel 32 Page Brochure
All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the Automotivetimelines Outlet Store for original car and truck literature you can purchase.
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1958 Edsel Ad
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1958 Edsel Ad
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1958 Edsel Door Hanger
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1958 Edsel Toy Car Flyer
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Motor Life February 1957
Automotive magazines were reporting on the new Ford division, dubbed Big E, early in 1957. You can read these original and complete magazines here on AutomotiveTimelines.
Motor Life February 1957
All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the AutomotiveTimeliens store for car and truck literature you can purchase.
- Special Reports
- Chevrolet Road Test
- Ford's Retractible Hardtop
- Buick Road Test
- New Customs
- Why Detroit Did What It Did-for '57
- Your Choice in Grilles
- Quality In Cars
- Dodge Road Test
- Special Painting For Any Car
- Sports Car Specialties
- Rambler Road Test
- New European Cars
- Lincoln Road Test
- The Free Piston Engine
- The Edsel Ford's Big "E" Car
- Rambler With Electronic Injection
- Pontiac Bonneville and Fuel Injection
- The Sacrifices In Styling
- Pretty Pickup From Ford
- Eldorado Brougham for '57
- The 1957 Packard
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Car Life March 1957
Automotive magazines were reporting on the new Ford division, dubbed Big E. The Edsel logo is on the cover of this issue. You can read original and complete magazines here on AutomotiveTimelines.
Car Life March 1957
All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the AutomotiveTimeliens store for car and truck literature you can purchase.
- Ford's Fabulous New Edsel
- Fuel Injection - 1957's Greatest Myth?
- The Quite Car Company of Kalamazoo
- Canad's Miracle Oil Saver
- Car Economy
- How To Sell Your Car
- 1957 Dodge Analysis
- 1957 De Soto Analysis
- 1957 Pontiac Analysis
- 1957 Oldsmobile Analysis
- How To Sell Your Car
- New On The Road
- All The Vintage Ads And Much More...
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Motor Life November 1957
There is an article on a road trip in the Edsel in this issue of Motor Life magazine. Check out our library. You can read original and complete magazines here on AutomotiveTimelines.
Motor Life November 1957
All of the literature in the AutomotiveTimelines archives have been scanned from original literature. Once an item is scanned for the website, it can be offered for sale. Check out the AutomotiveTimeliens store for car and truck literature you can purchase.
- Special Reports
- 1958 Engineering Preview
- Customizing The Current Style
- The Great Love Affair
- The 1958 Rambler The Car In Answer To A Demand
- How The New Lincoln Is Being Built
- The 1958 Chrysler Corporation Lineup
- Plymouth's Biggest Changes For '58
- Cross-Country In An Edsel
- A New Darrin Design For Production
- A Test Guide To The Jaguar Line
- Jaguar 3.4 Road Test
- Borg-Warner's Timed Injection
- A Test Guide To Volvo
- New Throttle Control
- Styling Slants
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