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Coming April 17th
The First Ford Mustang TV Commercial. Days before the release of the new Ford Mustang on April 17, 1964, this commercial was broadcast on television.
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The First Mustang Postcards
In addition to the TV commercial spots, co-ordinating invitational postcards for the Mustang were used by Ford dealers.
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Convertible Postcard
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April 17th, 1964
The Mustang was unveiled in 1964 and marketed as a 1964-1/2, but from the manufacturing stand point, they were all considered 1965 models. The Ford Mustang was unveiled at the New York World's Fair on April 17th, 1964, by the man behind the successful Pony Car craze, Lee Iacocca. It is the mustang that the name pony car was phrased after for the newest sporty car market segment. In his speech at the Ford Pavillion, Iacocca announced the base price for the hardtop would be $2368. In the photo you will see Lee Iacocca on the left, and Henry Ford II in the middle, in this pose with a new Mustang convertible for the press. In his speech, Iacocca also announced a 30 minute special introduction to the new Mustang on 3 television networks, putting the Mustang in front of an estimated 29 million people.
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World's Fair Mustang Commercial - 1964
Ford Mustang TV Commercials were shot on location at the World's Fair, like this early commercial. A lot of attention was given to the Ford Pavillion on television and in printed media.
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Ford Pavilion Ride
If this ride at the Ford Pavilion reminds you of Disney World, it should. Ford hired the same people who built the famous Disney rides to build this ride. This footage has no sound.
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Magic Skyway
Magic Skyway is a Ford Pavilion and Worlds Fair tour, produced by Ford Motor Company. The entire film runs for 11 minutes and 56 seconds.
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Ford Mustang Introduction
This film is an introduction to the new Ford Mustang. Play time is just over 12 minutes.
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Complete Guide to Mustang
The Complete Guide to Mustang was a special edition magazine, published by Car Life magazine. This 98 page special issue, is loaded with information about the new Mustang. The ad on the first page invites readers to see the Mustang at the Ford Pavillion. Published on page 95 in The Complete Guide to Mustang, you can find Ford styling art of a four door convertible (like the continental), a four door hardtop, Roadster pickup, and a station wagon version of the Mustang...Read More
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Wild Wild Mustang
Wild Wild Mustang was recorded in 1964 by Dick Dale and the Del-Tones. Dick Dale and the Del-Tones were popular in the 60's for all the beach, and racing songs they produced.
Listen to one of the first Ford Mustang songs recorded.
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1964 Indy Pace Car Mustang
Shortly after the introduction of the Mustang, it was selected to pace the 1964 Indianapolis 500. Ford produced a total of 37 pace cars for track and official use for the famous raceway, of which 3 convertibles that were to perform actual track duty at the 500, were extensively modified. Ford sent these three Mustang convertibles to North Carolina, to long time racing contractor Holman Moody, for the modifications to tolerate the rigors of the raceway duty. Those 3 cars received a warmed over 289 with four-speed manual transmission, and a unique suspension designed and built by the racing legend.
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1964 Mustang Brochure
Browse a Working 1964 Ford Mustang Brochure printed in February of 1964...Read More
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"First Mustang Chase Scene"
A white 1964 Mustang Convertible was the first Mustang to be used in a movie. Mustang's first chase scene was in the movie Goldfinger, released January 9, 1965.
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Ford Shop Tips April - May 1964
Ford published technical, parts, and service information in a periodical under the name of Shop Tips. This Mustang Special Issue is full of information for today's Mustang enthusiast...Read More
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Track and Traffic Magazine May 1964
The U.S. is not the only place Mustang was getting attention. The Ford Mustang was featured in the May issue of the Canadian published Track and Traffic Magazine...Read More
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"Mustang and Television"
It was common in the sixties, for an automobile company to sponsor television shows, and showcase the vehicles there. This commercial broadcast during the popular Hazel sit-com from the sixties, using the cast.
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"Mustang and Television"
This scene with the red Mustang is the first footage used to showcase the car on the Hazel episode itself. Much of the Mustang advertising refered to Tiffany and Company, as you can see in the ad with the cast from Hazel. Watch the Ford Mustang commercial with Tiffany and Company that ties what they talk about together.
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"Mustang and Television"
Watch the Ford Mustang commercial with Tiffany and Company that ties what the cast from Hazel were talking about together.
